The social media advertising space is highly saturated with hundreds and thousands of brands vying to secure greater visibility and maximum conversions.
Facebook allows advertisers to connect with over 2.9 billion active users each month, offering an unmatched lead generation and user engagement potential across social media.
Despite this striking potential, the Meta advertising experience is marred with innumerable ad restrictions that make scaling impossible for most brands. Facebook ad restrictions can prove immensely overwhelming for brands eager to increase their ad spend for higher ROIs and advertising gains.
Switching to Facebook agency accounts becomes a necessity for advertisers managing campaigns for multiple clients without restrictions disrupting their campaign performance. Read on to explore the role of Facebook agency ad accounts in navigating ad restrictions to support streamlined campaign management.
Navigating Facebook Ad Restrictions
Businesses invest in Facebook advertising to achieve broader goals: generating brand awareness and high-quality leads for revenue growth. However, setting up an ad campaign alone isn’t enough to achieve these goals. Meta maintains a strictly regulated and closely monitored advertising space across Facebook and Instagram.
Each ad is diligently reviewed before approval and publishing, and the Meta support team also closely monitors the activities of advertisers using Facebook Advertising accounts. It’s common for ads to get rejected due to copyright infringement or violations of Meta’s advertising guidelines. Once an ad is rejected, the ad account is slammed with multiple restrictions, limiting the advertiser’s ability to create and publish new campaigns.
These restrictions limit ad spend, delay the campaign review process and often prevent advertisers from using certain placements, ad types and tools. Meta maintains that this stringent review and monitoring process is crucial in protecting its advertising space and users from misinformation and poor advertising experiences.
Facebook ad restrictions include:
- Daily spending limits that restrict campaign performance and user engagement.
- Restrictions on using certain features and tools.
- Restrictions on advertising on Facebook and other Meta platforms.
In many cases, advertisers struggle with restrictions while managing campaigns for multiple clients or technical errors that lead to temporary or permanent restrictions. Advertisers navigating these frustrating restrictions must consider upgrading with specialized Facebook agency accounts to unlock unlimited spending and enjoy a restriction-free advertising experience.
Scaling Campaigns with Facebook Agency Accounts
Specialized Facebook agency ad accounts are born out of a privileged relationship between Meta and reputable advertising agencies. Unlike regular accounts, these accounts are equipped with a range of cutting-edge tools and recent algorithm updates to empower advertisers with new technologies and features.
Upgrading with Facebook agency accounts allows marketers to bypass all restrictions and map out an unrestricted scaling pathway to achieve their advertising targets. Planning and managing multiple campaigns becomes easier when the algorithm is designed to optimize ads for higher user engagement and maximum conversions.
Efficient & Effective Campaign Management
Imagine running multiple campaigns for various clients with a regular Facebook ad account that imposes a stringent daily ad spend limit and denies access to various tools. The process is bound to be frustrating because these regular ad accounts aren’t designed to serve agencies and marketers. In contrast, dedicated Facebook agency accounts offer streamlined dashboards and a wealth of automated tools to support effective and efficient campaign management.
Meta is continually updating its algorithm and these Facebook agency accounts are the first to be updated, allowing agencies access to innovative features and practices. This allows advertisers to capture the right audiences at the right time by securing the most impactful ad placements. Marketers can partner with reputable and competent agencies and benefit from their specialized expertise while ensuring their ad spend secures the highest ROIs.
Optimize your Ad Spend to Supercharge Performance
A higher ad spend allows advertisers to run high-performing ad campaigns that secure greater conversions and website visits. While higher spending is not a guaranteed formula for success, it is an integral element to tap into a broader audience. A low ad spend leads to underperforming campaigns with minimal user interaction.
Once you’ve finished your daily ad spend, Meta will stop showing your ads to their intended audience. Facebook agency accounts allow marketers to supercharge campaign performance with a monthly ad spend that exceeds 100M, giving them complete control over their scaling goals. Advertisers can optimize their ad spend based on their underlying goals and campaign plan. Meta’s daily ad spend is a major restriction that doesn’t allow marketers to optimize their ads effectively.
For instance, spending restrictions limit audience selection and prevent marketers from selecting coveted ad placements that ensure higher user engagement. Facebook agency ad accounts come with an unlimited ad spend, offering greater control on data management, audience selection and user engagement.
Advertisers can spend more to create multiple lookalike audiences and tap into new customers to grow their brands.
Bypass Restrictions & Blocking Issues
Being permanently blocked from using a Facebook Advertising account is an advertiser’s worst nightmare, for once you’ve been blocked from the platform, there’s no way to reverse it. Aside from temporary and permanent blocking issues, marketers navigate a wide host of restrictions that restrain creativity and limit their control.
Specialized Facebook agency accounts are designed to bypass all blocking issues and restrictions, empowering marketers with creative independence and greater control. When you partner with a reputable agency, you gain a reliable partner to help you navigate restrictions and unblock your advertising account without having to set up a new account.
Even if ads or campaigns are slammed with restrictions, Facebook agency accounts are equipped with features to eliminate these issues without disrupting campaign performance. Advertisers can relaunch blocked or restricted campaigns within seconds. When dealing with limitations or upcoming updates, marketers can rely on 24/7 agency support to mitigate issues before they disrupt campaign performance.
Final Thoughts
Marketers are accountable for ensuring their client’s advertising investment leads to tangible results, such as revenue growth, new customer acquisition and greater online visibility. Facebook agency accounts support data-driven advertising and offer access to a 1000 data-points algorithm designed to supercharge lead generation and conversions.
Facebook agency ad accounts are the ultimate solution to tap into the full potential of Meta advertising and enjoy a restriction-free pathway to convert maximum leads. Marketers can monitor real-time results while scaling their ad campaigns to connect with consumers worldwide.
