Khloe Kardashian Is Launching Her Own Fragrance, and Her Sisters Approve


Khloe Kardashian Is Launching a Fragrance Brand
Courtesy of Khloe Kardashian/Instagram

Khloé Kardashian is taking her first solo venture in the fragrance world.

Kardashian, 40, took to Instagram on Tuesday, November 19, to announce her new fragrance, XO Khloé. “I’m so excited to finally share my debut fragrance with all of you,” she captioned a snap of her leaning against a wall in a nude  bodysuit that hugged all of her curves and earrings from Yessayan. “Creating this signature scent has been such a personal and special journey for me and I love every detail from the bottle to the beautiful fragrance itself,” she continued.

XO Khloé opens with top notes of rose petals, lavender and sage bottoms. The heart notes include orange blossom water, peach and praline, before drying into soft wood and tonic bean notes. The classy design of the bottle is sure to sit front row on your perfume shelf, featuring a square crystal glass body with a small rectangular lid.

Kardashian also opened up to WWD about her fragrance, explaining why the scent was so personal and “liberating” to her.

“All of my sisters — who are very tough critics — complimented it,” Kardashian gushed. “And none of them knew it was mine.”

“That was my biggest compliment when they all asked what I was wearing without knowing that you’re wearing your own tester. I wear it every day.”

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Kardashian also explained that while she has created other scents with her ex-husband Lamar Odom and her sisters for a KKW Beauty line, she’s “never done one completely on my own, which is really cool but also nerve-wracking,” she told WWD. “It’s all reliant on you. It is scary, but it’s also really liberating that I get to do it all on my own.”

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The scent launches on November 25 at Harrods in the U.K. It will be available online at Ulta on December 1, and in stores on December 8 in the United States. The perfume retails for $58 to $78.





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