Hyundai Unveils Its First-Ever Three-Row Electric SUV



An image of a new Hyundai Ioniq 9 parked on a green lawn with two business men standing off to the right.

SangYup Lee (right), executive vice president and head of Hyundai and Genesis global design, and tech content creator Judner Aura (left) delve into the Ioniq 9’s design. 


Hyundai Motor Company unveiled its Ioniq 9 all-electric SUV ahead of the Los Angeles Auto Show at the Goldstein House in Beverly Hills, California.

The Ioniq 9 is Hyundai’s first large, three-row electric SUV and is the third model in the Ioniq electric vehicle (EV) lineup.

Hyundai has cemented its position in the U.S. as a top-three EV sales leader, driven by demand for its Ioniq 5 and Ioniq 6. According to a company statement, Hyundai expects to strengthen its brand position globally with Ioniq 9.

The Ioniq 9 accommodates up to seven occupants, providing space and features that cater to individuals’ needs, making the vehicle ‘Built to Belong.’

According to a company statement, the vehicle features a generous level of space and interior flexibility, with technologically advanced features and a lounge-like atmosphere.


The new Hyundai Ioniq 9 unveiled outside at the multi-tiered Goldstein House in Beverly Hills. A pool with the words "IONIQ 9" in the water is in the foreground.

With a panoramic view of the LA skyline as a backdrop, more than 300 global media representatives and influencers attended the event, which began with a welcome speech by Hyundai President and COO José Muñoz.


Hyundai’s Vision in Motion

With a panoramic view of the LA skyline as a backdrop, more than 300 global media representatives and influencers attended the event, which began with a welcome speech by José Muñoz, president and global chief operating officer of Hyundai Motor Company.

“We are making remarkable progress in the industry and working hard to maintain leadership in electrification. The Ioniq 5 and 6 have achieved multiple accolades as World Cars of the Year. Tonight, we’re taking it to the next level with the all-new Ioniq 9,” Muñoz said.

Sungwon Jee, Hyundai’s senior vice president and global chief marketing officer, outlined the Ioniq brand’s evolution and the Ioniq 9’s addition to the company’s EV portfolio.

SangYup Lee, executive vice president and head of Hyundai and Genesis global design, delved into the Ioniq 9’s design, which offers aerodynamic performance with refined design, leading to the SUV’s ‘Aerosthetic’ silhouette.


An aerial view of a green Hyundai Ioniq 9 is parked amidst a crowd of people.

Models of Ioniq 9 were also on show, demonstrating various seating configurations, the vehicle’s Universal Island 2.0 console, and a spacious third row.


Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, highlighted the space inside Ioniq 9.

Die-cast models of Ioniq 9 were also on show, demonstrating various seating configurations, the vehicle’s Universal Island 2.0 console, and a spacious third row. Hyundai Motor’s brand achievements were celebrated with the Ioniq lineup’s World Car of the Year trophies and smart factory dioramas.



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