Pocket money toys see sales surge as parents and ‘kidults’ hunt for cheaper fun
Sales of “pocket money” toys under £10 boomed last year, as cost-conscious parents and adult collectors turned to cheaper playsets and mini-figurines to weather tough economic conditions. According to new data from market research firm Circana, UK toy sales slipped 3.7 per cent to £3.4 billion in 2024, yet lower-priced items performed robustly, with 80 […]
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